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Akotika: Tripling Boutique Hotel Sales Even in Crisis

From 3–4 daily bookings to 12 per day, see how WILDMIND’s creative approach transformed a historic hotel in Old Acre.

(Intro)
Akotika is a boutique hotel with luxurious suites in Old Acre. When we started working together, their digital presence was underperforming. Our goal was to create an engaging, immersive campaign that would drive real growth.
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(The Challenge)

Before: Outdated Marketing Approach

Static Content:

Before our intervention, Akotika’s marketing relied on low-quality GIFs and generic visuals that failed to capture the hotel’s luxurious ambiance. This outdated approach overlooked the essence of Akotika’s unique charm.

Generic Messaging:

Their promotional copy lacked distinctiveness, relying on basic sales pitches that did not differentiate Akotika from competitors, and missing the exceptional guest experience the hotel truly offered.
Before

GIFS of generic, static images

After

Animated images showcasing luxury and unique features of the room, and influencer video content

(The Strategy)

Creative Overhaul + Campaign Execution

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We revamped Akotika’s digital presence by integrating a comprehensive creative overhaul with targeted campaign changes:

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Creative Overhaul:

  • Replaced static ads with engaging UGC-style videos featuring real guests and influencers.
  • Updated messaging with refined copy, such as “The most romantic Hotel in Acco,” and timely offers like “Sukkot Sale! All suites from 1,170 ILS (24H).”

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Campaign Adjustments:

  • Optimized Facebook targeting by shifting from broad, high-frequency audiences to segmented, interest-based groups.
  • Redesigned Google Ads campaigns with redefined keywords to improve click-through rates and lower cost-per-click.
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(The Plot Twist)

War Response & Post-War Strategy

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When the Gaza war disrupted the market, we quickly adjusted our strategy:

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During the Crisis:

  • Shifted focus to short-term bookings by reducing CPAs.
  • Introduced targeted discounts: 50% off for reservists and security forces, and 40% off for everyone else.

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After Stability Returned:

  • Returned to a high-quality UGC approach by partnering with influencers and encouraging social media users to share their experiences.
  • Built a rich creative bank to support ongoing monthly sales and midweek discount promotions.
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(The Results)

Numbers That Speak

INCREASED Bookings

Increased from 4 per day in August (ROAS at 1500%) to 8 per day in December (ROAS nearly 3000%), and reached 12 per day in January 2024.

Performance Metrics

CPM was reduced by 50%, and CTR and conversion rates increased by 30%.

Overall Impact

The strategy led to a 50–100% growth in sales despite the economic challenges.

Key Takeaways

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Akotika’s journey underscores our core approach at WILDMIND:

  1. STAY AGILE AND ADAPT YOUR STRATEGY
  2. USE THE BEST CREATIVES POSSIBLE
  3. KEEP YOUR FINGER ON THE CAMPAIGN PULSE

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(Testimonial)

"
I highly recommend Wildmind for their outstanding digital marketing work at Hotel Akotika.

From day one, their team demonstrated true professionalism—sharp, creative, and precise, with a deep understanding of the digital landscape. Wildmind consistently delivers excellent results through smart strategies, targeted campaigns, and exceptional personal service. They’re always available, provide clear explanations, and ensure everything runs smoothly. If you want to elevate your marketing, Wildmind is the team for you.

"

David Bernas Bettelheim
— Manager, Akotika

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